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Windows Phone is already well recognized as the 3rd mobile OS, but after disposing of Blackberry iOS’s market share is next on the radar.
A while back Microsoft announced that they outsold the iPhone in 7 markets around the world. The list was later revealed to include Argentina, India, Poland, Russia, South Africa, Ukraine and few other countries in central and eastern Europe.
We can now add the Baltic country of Estonia, population 1.3 million, to the list.
According to EMT, a subsidiary of Swedish company TeliaSonera, while Android makes up the vast majority of the market, Windows Phone held 10% vs Apple’s iPhone with 9%.
More than 70% of phones sold in the country are smartphones, meaning the numbers translate into respectable sales.
With the range of both high end and low-end Windows Phones in the market only growing, Windows Phone will likely continue to erode iOS’s market share lead worldwide, with the biggest challenge to this scenario being Apple’s rumoured low-cost iPhone. If however things play out as it had with the iPad mini, instead of growing Apple’s market share the cheaper iPhone may simply cannibalize high-end iPhone sales, leaving other operating systems to continue their growth unabated.
Read more about the Estonian market at ZDNet here.
Here is an interesting titbit of information for our analyst-minded readers to mull over.
We do not have direct numbers from Verizon on how the Nokia Lumia 928 is doing there, but we do have some indirect evidence that it is doing reasonably well.
A recent tweet by Alan Mendelevich ?from AdDuplex suggests that Verizon has now in total sold more Windows Phone 8 devices than AT&T. In part this is likely due to the release of the Nokia Lumia 928 on the carrier.
Another proxy for sales however is the number of reviews left by buyers, and it is there where we can also do some interesting comparisons.
|Blackberry Z10||Nokia Lumia 928||Blackberry Q10|
|22 March 2013||Release date|
|16 May 2013||Release date|
|06 June 2013||Release date|
|09 June 2013||197||143||1|
It seems in 79 days on the market the Blackberry Z10 managed only 197 reviews, or about 2.5 per day.
At the same time the Nokia Lumia 928, released 24 days ago, gathered 143 reviews, or about 6 per day, clearly significantly faster.
The Blackberry Q1 was of course meant to fix what ails the Blackberry Z10, offering the traditional Blackberry keyboard experience. However after 3 days on the market the handset only garnered one review, suggesting Blackberry should not bank on this handset to save the company.
The Nokia Lumia 928 also scored significantly better than the BB Z10, with the Lumia averaging 4.9, while the Z10 averaging 4.4.
Analyst Peter Mistek from Jefferies analysts has found that 48% of those he surveyed now recognized Windows Phone as the 3rd ecosystem behind iOS and Android, vs 43% for Blackberry. The lack of performance by Blackberry’s new BB10 products will likely continue to reinforce this transition.
Having Windows Phone firmly established and recognized as the 3rd ecosystem is helpful in focusing the efforts of developers, companies creating apps, and companies looking for an enterprise platform. Hopefully the issue will become even clearly over the next few weeks, with Blackberry set to announce their second quarter results later this month.
Thanks Guy for the tip.